Fantasy sports is widening its scope with each passing day. It’s a worldwide craze that’s now unstoppable. But is it limiting the fans and players due to language barriers? Sports is something that touches people’s emotions and patriotism. It’s something that comes from the heart. And most sports fans and fantasy players are quite likely to delve in the game in their own heart language. While English remains the medium of most fantasy sports website and applications, many startups are now bridging the linguist gap by offering custom fantasy sports solutions in multiple languages.

What’s the market validation of multilingual fantasy apps?

With increasing number of both fantasy sports operators and fantasy sports players in European and Latin American countries it becomes extremely important for operators to do everything possible to give a comfortable and friendly platform to play on. Since English is not the first language of most of these geographies, it makes complete sense to offer fantasy sports game play in multiple languages. The reason why it became such a huge rage in North America is that the language in this particular region was largely English. A European Union-wide survey recently found out that 90 percent of Internet users prefer to surf online in their own language. Nearly half say that they never spend money online in a language that isn't their own. There’s enough scope and market for providers who wish to introduce fantasy sports in languages closest to the players and fans.

Improved SEO leads to better online presence

Multilingual websites today are a standard in the online market. When a website is offered in multiple languages, it boosts its SEO thereby increasing its general reach to a larger audience. This is particularly crucial for many sports fans who are dying to extend their game experience by searching for fantasy websites in their own language.

Selling shared experiences in their language

Fantasy sports is inherently a shared experience platform that allows players to connect, play together and get a real-life thrill out of the virtual games. European sports fans are extremely territorial and love the idea of experiences in their own language for obvious reasons. Imagine in such a sub-continent where sports is like a religion, fans would die in order to experience sports in their own language.

Multilingual fantasy sports applications

There have been a few fantasy sports applications that we have built at Vinfotech, that go on to echo the above sentiment. There’s DraftGaming – an application that’s available in Russian, French, Spanish and English. It was conceived with a vision to address fantasy sports players outside North America. With thousands of users, it goes on prove that this was an innovation waiting to happen.
There’s Dribbly that attracted 3,000 users within a month of its launch. While it was originally created for Mexican fans in Spanish (and English), it eventually attracted users from Spain as well. We were also delighted to create another multi-lingual project Superfanatico – that again offers localized fantasy sports gameplay in Spanish and has won us accolades from fans around the world.

If you have an idea of fantasy league website development or fantasy sports mobile design that may echo with fans in Latin America and Europe, we have the skill and engineering to make it happen. Do let us know.