Sports brands, leagues and associations around the world have launched their own fantasy sports games. Find out why.
What’s common among the 75 million people playing fantasy sports worldwide? Their love for sports and their willingness to engage with sports during their day-to-day life. The popularity of fantasy sports app platform has grown exponentially with more and more sports being added to the fantasy leagues and more fans playing these sports.
A report by Fantasy Sports Trade Association (FSTA) states that 64% of those surveyed said that they were watching more live sports because they were playing fantasy sports while 61% said they read more about sports because of fantasy sports app platforms.
There are some common factors that make fantasy sports solutions platforms more relevant to the millennial fans today. They are –
/ Fantasy sports are an extension of the sports for the fans
/ Fans get an opportunity to change the outcomes of the actual games on fantasy sports platforms virtually
/ Fantasy sports add to the thrill of knowing, watching and engaging with sports
/ Fantasy sports add to the gratification fans are looking for online through sports platforms
/ Fantasy sports increase knowledge, build camaraderie among fans worldwide and offer opportunities of community engagement
/ Fantasy sports have a uniting factor that helps fans empathize with each other
Biggest sports brands such as Fox Sports, ESPN, Sony Sports network, Yahoo or leagues such as NFL or NBA have launched their own fantasy sports platforms. These brands have invested considerably in fantasy sports app development and are constantly experimenting with fantasy sports solutions. They have witnessed phenomenal traffic both on television and online, deeper engagement and better branding. But what make the fantasy sports apps so popular are a bunch of common factors. They are –
Fantasy sports app development today is more rewarding because the market has so much to offer to a growing demographic.
If there’s one thing that can rival the watching of live sports in a stadium, it is fantasy sports. Sports are a way to escape from work stress and life’s big issues for millennial fans. For people without much vocation and enough money to spend, fantasy sports apps are a way to feel active entertainment while using their knowledge of sports. Fantasy sports app development companies offer features such as rewards, points, offers, discounts, competition etc that give this fan base thrilling sports experiences. FSTA also states that at least 39% fantasy sports players in the US and Canada like to play on fantasy sports applications. This means they are playing these games on the go, at workplace or while travelling as well. While daily fantasy sports give them a more edgy experience, season-long fantasy games provide a prolonged affiliation with their favourite sports and players.
A vital kind of gratification millennial sports fans are looking for in fantasy games is a sense of control and power. When they are bogged down by jobs and situations they cannot control, fantasy sports offer a power gratification. Successful fantasy sports solutions allow users to choose their teams and leagues, compete against players, win cash prizes and use their skills. The greater the level of control these platforms are able to offer, the more the users want to play the game. This has led to a phenomenal growth of fantasy sports worldwide.
Fantasy sports users worldwide feel an obvious sense of happiness when they are able to win cash prizes by just playing and winning. Sports fans who are not playing the fantasy games are almost never rewarded for following a certain sports team or leagues. However, fantasy gaming platforms have a fair way of distributing prizes to whoever is worthy. Along with the fun and the thrill, when fans are able to win money or rewards, it takes this obsession to a whole new level. It becomes an addiction for them.
Fantasy sports mobile apps are allowing people to make like-minded friends instantly and connect with other fans worldwide. While creating a fantasy football or baseball website, sports brands are ensuring the ease of social networking features to enable fans towards socializing. There are neighbourhoods that host parties to play fantasy games together while online forums help people share emotions, knowledge and tips. Fantasy sports are like a denominator that’s now helping fans to connect regardless of their physical locations.
A vital factor that has added to the popularity of fantasy sports app platforms is the way the development of these solutions has evolved. Today fantasy sports website design is no longer about just the look or feel of the app but about user experience. Sports brands are inclined to hire a trusted fantasy sports app development company that understands their fans at a deeper level. This has led to stunning applications and fantasy sports websites resulting in a continual growth of fantasy sports around the world.
Vinfotech is a fantasy sports app development company delivering successful fantasy sports solutions worldwide. We have delivered fantasy sports software development projects in football, baseball, rugby, golf, cricket, soccer, car racing among other sports. If you are considering tapping this growing market, give us a call.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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