One thing is for certain as the countdown starts in earnest for the 2022 World Cup in Qatar, this year’s global soccer spectacle will be unlike any other. As for the first time in the quadrennial tournament’s 92-year history, it will be staged in November and December instead of the mid-year months. It will also be the biggest sporting event ever held in the Middle East. It’s no wonder that brands are keen to get in front of such an engaged, enthusiastic audience and are looking at innovative ways to ride the wave.
Brands should set their eyes on the World Cup for a few reasons. First, synching up to such a massive international event offers a huge opportunity to reach new audiences on a global scale. And, because the tournament is going to be during the Christmas holiday, brands have a solid month of opportunities to reach their users in every corner of the globe.
With the growth of location-based and geo-targeting capabilities, brands can take advantage of the influx of mobile users to reach and connect with niche and global audiences where and when you know they’re going to be engaged.
Also, as per Nielsen's World Football Report 2018, 31% of females are interested in football. Also, 70% of women find the men's World Cup "very appealing", while 58% share the same sentiment for the 2019 FIFA Women's World Cup. Keeping this in mind, this season brands should start targeting females as well to extend their reach to new and growing audiences.
The World Cup is one event that creates big opportunities for very many brands to make huge gains during its duration. During the 2017 Champions League final, football fans globally were 48% more active than the average Snapchat user because they were significantly more inclined to share and engage. As the World Cup is considered to be the biggest sporting event in the world today, fans are definitely going to be more active and connected on their mobile devices.
The World Cup period which normally lasts for a month attracts very many fans from all over the world. These fans become targets for the brands who take up the opportunity to promote and market their products to them at this time. The use of mobile phones and the internet has also created an avenue for these companies to reach a wider target of football fans around the globe who may not be able to attend the live game or access their TVs during every match.
Those brands that really know their audiences have the best chance of getting noticed. Mobile is all about the personalized experience; with a splash of creativity and well-timed targeting across various social channels to take advantage of the buzz during and around games, you don’t need official sponsorship and big budgets.
The large popularity of the World Cup allows advertisements to spread worldwide and therefore reach many audiences. Being associated with a prominent, global event such as the World Cup can boost the reputation and status of a brand, and sponsorships or adjacent advertising can be used to increase brand awareness and affinity.
For brands, the appeal of these events is clear. They receive widespread exposure and provide access to vast audiences across both TV and social media. The World Cup is a popular Internet search, so all advertisements involving the FIFA World Cup will help increase awareness about the company, especially with the use of hashtags on social media.
Watching football on TV ain’t what it used to be in the old days. With the advent of social media, an increase in the popularity of online betting and games like fantasy football, fans are no longer content just to sit back and absorb the action - they want to be more and more involved.
Whether it’s having a few quid on the scorer of the first goal or to see how fans the world over are reacting to a red card on Twitter, real-time interaction with the game is becoming more and more common and can enliven even the most mind-numbingly dull of matches.
In a world where the lines between traditional TV and digital video are blurring, brands can take advantage of this wide-reaching, multiplatform approach to engage with audiences. According to a report by Statista, 51 percent of fans stated that they used social media during the second screening during the first quarter of FIFA World Cup 2018.
Source: Statista
The use of the second screen by many viewers opens up opportunities for companies to create a presence on millions of screens all over the world as they market their products.
It is anticipated that over one million spectators will attend the tournament’s 64 matches, and the competition will reach a global in-home television audience of over 3 billion people, with more than one billion fans tuning in to watch the final match. The 2022 edition of FIFA is also expected to garner record-breaking viewership and heavy advertiser interest, given the keep following that football sees in India.
However, more fans don’t always mean your ad dollars will be well spent. Much of the FIFA World Cup is driven by the brands that support it. Smartphones, cars, and beverage brands, whose names don’t even need to be mentioned take the top spots in the event. With their budgets ranging in the tens of millions, their ads will be seen by billions. So what about the rest of us? How can we ensure the World Cup light graces us as well?
Well instead of just having your logo showcased on banners within the arena or through television spots, today’s brands can do a lot more than that. They can directly engage with fans during a live sports game by developing a platform that will not only keep the overwhelming majority that watches the games live engaged but will also add a new revenue stream for your business.
Sports are all about unpredictability. For a captivated fan, the individuals on the field aren’t mere players – they are heroes – and winning is suddenly all that matters. The adrenalin rush of awaiting what is going to happen next is exactly what drives the popularity of predictions. Their charm is keeping the viewer hooked the whole game, not only waiting for the final results but also the development in the next few minutes. And tempting the viewers to bet a small sum on it can make it perhaps even more exciting. Is Ronaldo going to score in the first half? Or is Messi going to be the one dominating the pitch? Just like how Heineken did with its Star Player Game during the UEFA Champions League.
Heineken has long been known as a company that can create highly engaging experiences for its consumers and online users. The brand was an official sponsor of the Champions League game. They decided to use gamification to actively engage fans throughout the event to increase awareness of Heineken.
Source:- TheFWA
During the Champions League, users were encouraged to interact with the app and predict various possible outcomes. Whether enthusiasts were at home or at the game, they could anticipate and react to plays in real-time. Questions that elicited fun predictive responses included: Will the player score the goal by foot? Will the penalty be saved? Will they score within 20 seconds? If players got the right answer, they gained points. This has not only engaged consumers and developed interactions among individuals and groups but also reinforced the brand's message and drives product sales.
So you must now have understood how polls, quizzes, and questions can also do wonders for engagement. This kind of engagement during a live match will catch a lot of people’s attention because they are paying close attention to the games and are very alert. Since most people use their smartphones while watching the match, the World Cup is the perfect time for you to enter the market with an app that lets your user enjoy and bet on their players in the season, then there is no defiance to your popularity in the game.
The craze for sports is very well-known across the globe. Fans live their lives by the code to be loyal to the club and national teams they support. Leagues or tournaments are their festivals and a core part of their lives that goes on, year in year out. Fantasy Tournament app maker will add icing to the cake by taking the sports fans and the passion they carry to the next level.
Though matches are being organized behind the doors, at the moment still people want something to enjoy and engage with and if you throw Tournament-long fantasy sports in the mix then it will prove to be a deadly combination. First, let’s discuss what tournament fantasy sports is and how it is different from a regular DFS platform.
Tournament Fantasy Sports are basically the traditional kinds of fantasy sports where fans draft their team at the beginning of the season and follow the action each week. Within the whole tournament, users would draft a starting lineup of players whom they think would get them the most points throughout an entire season. Under the daily fantasy format, users pick a starting lineup of players whom they think would score the most at each position for that night only.
Tournament Fantasy sports let the users actually feel it is like to be a general manager of a team. The game is significantly more than gathering an all-star roster of the favorite players. It involves assessing player values, drafting players, making roster cuts, setting starting lineup, and negotiating the next blockbuster trade. Each member of a league can pool money so the winner takes all at the end, or leagues can also offer smaller prizes for second and third place.
People look for entertainment and exciting stuff amid a hectic work schedule and monotonous day. Tournament Fantasy Sports App turns out to be a satisfactory option. People like the rewards, competition, thrill that a Fantasy mobile application provides. To remain connected, Football Fans love to play and compete with friends and family. Moreover, tournament-long games enable them to stay occupied.
The greater the level of control a user thinks he or she has, the more they want to play the game. An illusion of control is the persistence in the belief that they have special skills, knowledge, and other advantages when playing Tournament fantasy sports and it convinces them that it is worth doing again and again.
People like winning money, especially when it comes from playing their favorite game. Tournament Fantasy sports is an amazing option for people looking out for money and fun. Some people also make a living out of Fantasy Sports by participating and playing.
Tournament Fantasy sports enable people to make new friends and remain connected with existing friends. People with similar interests play fantasy sports within their social group. This helps connect people using fantasy sports as the denominator.
With the 2022 FIFA world cup fast approaching, viewers are looking forward to viewing the best footballers chasing the biggest trophy and experiencing the exhilaration, thrilling and cheerful moments. It’s going to cross the number of viewers and revenues than the event in the year 2018. Undoubtedly, It is the best time for the people who want to kick off the 2022 season by creating their own Tournament fantasy sports platform and providing the best real-time Fantasy experience to all the users from around the world. We understand how daunting the entire process can be, a process that can become considerably simpler with the right developing partner.
With substantial experience and a plethora of happy clients behind us, we at Vinfotech are more than capable of developing the fantasy sports website or app of your dreams. We engage in delivering quality services at every stage of your app’s development. We clearly convey the cost up-front after a thorough discussion with our clients and start working on your vision for a timely launch.
Want to make Tournament app for your platform during the 2022 FIFA World Cup? Contact us now.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.