Indian Internet users are ready to engage in online gaming as long as they get rewarded for their time. How are you engaging them today?
India today is one of the top five markets in the world for mobile gaming in terms of the number of users. As of 2017, more than 222 million active gamers had been spending an average of 42 minutes playing mobile games every day over five sessions in India. This was reported by POKKT, leading mobile video advertising platform in India, South East Asia, and the Middle East and North Africa (MENA) region as per a news piece in The Economic Times recently.
These are seasoned gamers who, if engaged by brands, can become advocates and loyal buyers. However, there are some Indian brands that are successfully engaging non-gamers also into playing, winning and engaging on their web and mobile applications. OTT platform Hotstar, Television Channel Colours, and travel company MakeMyTrip launched their own gaming applications this season. Hotstar launched its fantasy cricket platform Watch and Play in the wake of Indian Premier League 2019 session. It allowed fans watching IPL on Hotstar to participate in fun quizzes or simply play fantasy cricket to win prizes. This gave an added motivation to the users to spend time on Hotstar and watch IPL on the app instead of any other TV channel.
Similarly, Colours TV launched its own Colours Premier League that allowed viewers to watch shows during the Prime Time ie. 7-10 pm, answer simple questions on the application and win prizes. The bumper prize included an all-expense paid trip to watch the final match of IPL to be given to those viewers who participate maximum through the season and win big.
MakeMyTrip encashed on the travel season – owing to summer vacations in Indian schools and colleges – as a trigger to pull users on to their gaming application. The travel game show called Knock Knock asks fun questions related to travel information to the users who then get to win trips abroad.
If you look at the growing number of gaming enthusiasts in India, the scope for branding through such platforms is poised to grow. Worldwide, and particularly in India and China, people are spending more and more time on the Internet. When too much information begins to bore the users, they resort to entertainment or competing. Gaming is one incredible way to engage these users and promote your brand, product or service. Here are some direct advantages –
1. Pitch your products as they play
When customers are engaged in playing gaming with the prospect of winning prizes, they feel rewarded for their time on your application. This is when you can pitch your products or services and increase chances of purchases.
2. Re-direct through rewards
When you reward your customers on gaming apps, you have the opportunity to re-direct them to your main website or application. Just as how Hotstar did. The OTT platform created an app that further re-directed users to the main platform so they keep going to and fro from on its own two platforms to increase engagement.
3. Retain more and for longer
Gaming hubs multiply the opportunities for time spent on the app, this increases the time of interaction users have with your product or service.
More than 222 million active gamers had been spending an average of 42 minutes playing mobile games every day over five sessions in India.
After IPL, the next big thing to engage fans into is undoubtedly the Cricket World Cup. India is the 2nd largest cricket fan demographic in the world and this offers unlimited opportunities for Indian and foreign brands. You can create quizzes or fantasy cricket gaming applications – both web and mobile – and endorse your products or services during the world cup. Apart from this, there’s a sizable following of fans for FIFA world cup as well.
Vinfotech, the world leader in creating engaging fantasy sports software solutions, is here to help you get the right kind of gaming applications for the right occasion. Even when the world cups are over, you can keep your users engaged on your gaming apps throughout the year. We do season-long and daily fantasy sports gaming app development along with prediction games, quizzes, and competitive games. Give us a call.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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