After the FIFA 2018 frenzy is over, the next big sport championship is going to be National Football League (NFL). Though it cannot compete with soccer, American football has been steadily growing in popularity worldwide. The sport has been taking a massive sweep of all other trending topics in season – needless to mention the interesting football discussions during phone and table conversations. American football gaining such scale of popularity has opened wider gates for fantasy football leagues. This is precisely why this may be the best time to plan your own NFL fantasy football platform, engage a huge mass of participants, get a chance to promote your brand and earn revenues.

Market before you launch

FIFA world cup has a brand value of around $229 million and is viewed by 3.5 billion fans worldwide. So, it is important that your platform is marketed on a proportionately large scale before getting launched. Planning the platform now buys you enough time to do that. You can also test the product internally to make sure it works super-smooth after launching. Vinfotech’s NFL fantasy football app development provides you with a pre-launch site for the marketing purpose.

Football fan base spans the entire world

More than 250 million people play football worldwide, of which, as many as 110,000 play professionally in hundreds of leagues all across the world. Lowell’s University of Massachusetts conducted a National Sports Poll according to which 37% of the people proudly admitted that they would choose watching football over any other sport. NFL fantasy football league presents opportunities for these fan groups to be active participants rather than just passive viewers. Adaptive technology, affordable smartphones and availability of high speed internet at reasonable prices contribute to the same.

Let’s compare American football with soccer first. Manchester United, Barcelona, Real Madrid, Bayern Munich, Inter Milan are a few of the most loved and followed soccer clubs across the world. Compare this with the brand rankings of NFL. Dr. Mike Lewis, Emory University professor has tried to figure out the brand rankings of NFL teams on the basis of three measures in his research model-

/ Fan equity (revenue generated from fans)
/ Social equity (engagement and joining of online communities)
/ Road equity (how teams raw on the road)

According to his analysis, Dallas cowboys, New England Patriots, Philadelphia Eagles, New York Giants, and Pittsburgh Steelers are the top 5 among the pack of 32.

Popularity of fantasy leagues among people

Studies reveal that 89% of the users play fantasy sports at least once a month and 96% of them play it at least once a year. The fantasy soccer platforms of Fantasy Premier League and English Premier League had more than 4 million participants in 2017.  Can this translate into massive followership for NFL fantasy leagues? Studies state that about 16% of the people with income > $50,000 play fantasy sports, whereas just 10% of people with income < $50,000 participate.

It’s noteworthy that Americans play most of the fantasy sports around the world and NFL is one of the leading fantasy sports leagues in the world.

Football has a huge share in sports market economy

Football is known to be the most followed game across US and Canada. The stronghold of football on the economy can be judged by the fact that just the fantasy leagues bring a total of nearly 1.2 billion dollars to the industry every year- excluding the revenue generation from other sources. National Football League’s annual revenue in America is $13 billion. Considering the rise in fantasy league’s popularity, this figure is likely to hit $25 billion by 2027.

How to make your NFL fantasy football app the best?

Make sure your app
/ Comes with a powerful backend to manage and help you host the leagues smoothly.
/ Is feature-rich, offers a great UX and is customized to the end-users’ needs.
/ Is such that it appeals to both casual and professional fantasy football players.
/ Offers unique games so that your fantasy football start-up stands out from others.
/ Can acquire fantasy football data feeds through major football live-match data providers at very competitive prices.

Coming up with your own NFL fantasy football software

Our specialization in building fantasy sports solutions for global customers is based on the inclusion of all these considerations in our website designs. Our NFL fantasy football app development is the world’s strongest framework for creating customized and white label fantasy sports solutions. Fanplayoff, All prodraft, Maximo Avance, MB Fantasy are a few of the fantasy sports website & mobile applications by Vinfotech. Each one of these has its own highlight for the success stories

Know that this is the best time to plan your own platform as you get enough time to customize and build it completely with unique game plays. So, take a decision and leave the rest up to us. We can do customized NFL fantasy football app development for you an app that ensures good user engagement, stands out in the market, and brings good monetary returns. Call us now.