The world today has realized and acknowledged the power of fantasy sports. The most fascinating part of this business is how different entities use the same model for different purposes. Sports clubs and leagues use fantasy sports to promote their sports, leagues or clubs. Media houses and sports marketing companies who use fantasy sports for increased engagement and acquiring new user base. We have also seen fantasy sports model used effectively by businesses for workforce gamification with an intention to increase their employees’ productivity. And then there are pure businesses - both startups and enterprises - that see a strong revenue potential in fantasy sports and are keen to exploit the business opportunities.

The concept of Fantasy sports finds its roots and has been explored very well in North America, but in recent years it has been acknowledged and implemented successfully in the rest of world too.

Vinfotech has been working in fantasy sports businesses since the last 6 years, helping them with their fantasy league mobile app development and website deliveries. We have seen the new and emerging geographies on the fantasy sports map. One such emerging region we came across in the recent past is Mexico. With reference to recent report released from technavio, we have tried to explore the markets and its future potential using an engaging Inforgraphic.