Social media has become a great tool to help organizations establish connections with volunteers, colleagues, and professionals. Considering the growing popularity of social media, creating a branded and regulated experience for the audience has become significantly easier especially by building a private social network. While this is a common solution for connecting with the users, it does not emerge as a ready-to-opt solution for all organizations.

What brought social media in the business limelight?

Social selling, content marketing and customer support are very essential for building a brand and social network offers great opportunities for increasing the base and impact of these criteria.

Facebook, Instagram and Twitter have all become an impactful platform to promote the business. But the question is- how far creating your own social network website is a wise decision as opposed to the herded media where your audience already is?
Most of your audience is caught up with Facebook, Instagram, Twitter, LinkedIn etc. Convincing them to leave those, spending time on launching a private social network, and then veering the traffic to it is no joke. Moreover, there’s no guarantee that your invested time, money and resources pay off. So is it better to improve your presence on existing social media rather than creating a new one? Well, based on a few opinions, yes.

But that does not cast a shadow upon all the other benefits that building a private social network offers such as -
/ Full control over content
/ Complete ownership of the network
/ Scope of flexibility in the design
/ Connectivity- as and as much you want

What brand actions on social networks compels users to buy products?

Companies with successful private social network communities or engaging social media pages have been doing a lot of things right.
Being responsive: In your own social network, you can set easy notifications to let your admins know when users are posting a query, complaint etc in order to be responsive 24 hours. Most successful brands respond in less than five minutes to any social media query.
Providing educational content: Nothing beats a good piece of knowledge that is offered free of cost. This builds a solid trust among users about your brand. With private social networks, you call the shots as to what kind of knowledge you wish to share in order to orient your users towards your own product.
Sharing interesting visuals: Sprout Social estimates that 38% consumers are drawn to visual content on social networks. This is specially true of private social networks offered to a niche community.
Being funny: More than 36% users like funny content on social networks. If you are able to tickle a little funny bone, you have most likely nailed it.

Why a private social networking platform?

Considering the recent Facebook and Cambridge Analytica data leak, users are read to jump ships. Now users around the world are more aware of protection of their data and security. In the wake of this shift, companies can win the confidence of their buyers by building private social networks. Here are some clear merits:

#One platform for all interactions

Currently companies are in need of several people managing their various social media platforms because queries, complaints and suggestions may come from anywhere. Private social networks enable companies to contain all this information on one shared space which is easier to manage. This will enable them to address customer communication faster and more accurately.

# Transparent data sharing

Companies can create a transparent policy of data sharing and protection with the users. They may create a filter before any information is shared by the user in order to build confidence about data security. Read How businesses can offer secured social networks?

#Control over discussions

Private social networks would enable companies to control discussions around their product or services.Through relevant offers, funny and interesting visual content and season-related posts, they can steer users towards their own product or service. This feedback can easily be contained on one shared platform instead of being distributed across various channels.

Vinfotech realizes the potential of having a private social network and has been a world leaders in developing highly customized social networks. This means you get to have your own network according to your organization’s needs rather than trying to mark a presence in the conventional model helps you in targeting your audience in a better way.

/ Vinfotech has built a successful social network community called The Road Trippers Community for a noted automobile company. Not just that, it also ensured user engagement and community management for the company.
/ Another outstanding application is Balltalk which was built for and by sports fans.

Be it automobile industry, healthcare industry, event management industry, travel community, FMCG industry or any other industry that you are a part of, Vinfotech has been providing custom social network solutions for all of them.
Once you have launched your own social network, keeping it alive in the long run is equally important.

How can you make sure your social network lives actively well throughout?

/ Engage the community through valuable and informative content. Promote an interactive discussion forum. Read how to generate traffic on your social portal.
/ Keep interacting in the community by responding to queries, encouraging interaction, sharing worthy experiences etc.
/ Upgrade the user experience with exciting new features, opportunities, and offers.

For enquiring about a social network for your own business, contact here.

Also read –
How niche social network is your salesman?
Why niche social network means big bucks?