Social networking platforms such as Facebook, Instagram, and LinkedIn satiate the need of people to stay connected.
The popularity of Facebook among people of all age-groups, across boundaries is unabated. It all started with a small website which ultimately turned out to become the giant of all giants in the world of social networking. Humans have an inherent tendency to connect and socialize. Social networking platforms such as Facebook, Instagram, and LinkedIn satiate the need of people to stay connected along with achieving specific purposes.
Despite the risk of failure, social networking websites are being launched every day. The fact is that not all of them run errands. Some of them prove to be quite profitable and popular among people. If you plan to make a custom social networking site like Facebook, you need to work out a plan with an organized approach.
The first step to make a social networking website is to be clear of the concept behind it. Be clear of the demographics you will cater to and what it is that you would like to offer them. You can either start with a small demographic with a specific goal in hand or you can go for a larger one with a larger base market and a more general focus. In both the conditions, you must be clearly aware of the competition in the market, their offerings and then discover your unique value.
Once you are clear with the demographics and purpose of the website, the next step that follows is the development of the website. Development of a website involves money which varies depending on the number of audience you wish to cater to. If you have done your research right, then you will be able to give a rough estimate to your developers regarding traffic estimation. This will help you determine your database and cost. You are required to discuss all these aspects with your social networking development team and come on a conclusion before kick starting the process.
There are certain elements that are mandatory for a social networking site such as profiles, methods to connect, interactive content, search functions etc. Certain features such as photo filters, database encryption, admin panel, billing etc. may also be needed. You need to incorporate all these features in your website. Your site should be easy to use and provide an engaging experience. Take care of the design, layout, architecture and overall design standards from day one. Keep them as consistent and logical as possible.
An online social networking site cannot be successfully built without a team with expertise and experience. It usually needs a UX developer, a UI designer, Front-End developers, Senior and Middle Back-end developers among others. A good team will always deliver best results. Ensure that you have the right members in your team if you wish to make a social networking site that has the best design, architecture and functionality.
A social networking site must be promoted and marketed just like any other business. SEO is equally important for a social networking site as it is for an e-commerce site. You can take help from platforms like LinkedIn to promote your website. Have an automatic system set up that invites members from the email lists of your followers rather than asking your followers to invite their friends.
If you plan to make a custom social networking site like Facebook, you need to work out an organized approach.
Social networking site is a very good platform for paid advertising. Consider any initial partnership opportunities. You can always start with offering some free advertising in the beginning. This will help your site to gain credibility among people. The next step should be to look for potential advertisers. Promote their products and services on your website. This will gauge their attention and increase the chances of developing relationship with them. Thereby, you can monetize advertisement on your website. Ensure that you only allow reputable advertisers on your platform. This will ensure that the value and audience that come to your website are genuine.
Maintaining a social networking site is as important as creating one. Ensure that you have the right team that can offer continued maintenance and support solutions. Your team should always be available for consultation as and when required.
Vinfotech can be your trusted partner which can help you at every step to ensure that your custom social network becomes efficient, expedient and economical. Our team includes certified community specialists who know how to grow a community from inception to turning the networking into million users. We are a world leader in creating social networks across industry verticals. We can help brands create social network completely built for their targeted demographics.
Want to make your own social networking site? Give us a call.
Vinfotech creates world's best social networks for brands, interest groups and sports fans. We promise initial set of real engaged users to put turbo in your social network growth. Our award winning software vSocial™ allows us to build stellar customized communities faster and better. Our customers include Aston Martin, Burberry, Arabian Gulf League and Snapdeal.
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