Social networks have become an important platform for viral marketing and businesses are using social networks to their advantage. With generic social networks flooding the web, the demand for niche social networks has gone up. Niche social networks have a different business model and are looking to curb the sales activities on them. Niche social networks are platforms for people with similar interests to socialize. For instance, education based social networks are soon to hit the web with full force in the coming years and these portals would strictly be for teachers, students and professionals working in the education industry. The quality of content visible on these portals would be much better for those involved in education than that available on generic social networks.

Social Network Development

Let us talk of developing such a network. You might think that developing the frontend and the backend might be easier since you only need to build the website around a certain niche. However, it gets even more difficult to come up with a niche social network. Identifying features that would go into the social network would depend largely on the shared interests of the target customers and it takes considerable effort to include features that are relevant to the niche. For example, you would not want a lot of sports related content on an education based social network. Similarly you would necessarily include a video sharing or video streaming feature on a sports based social network. Different niches demand different kind of content. The nature of the features that can be used on such networks is different from the ones you'd find in a generic social network. They need to be customized to fit in and be of use to the niche social network.

Materializing Your Idea the Right Way

While you may have an idea for a great social network, it takes a genuinely good team of experts to help materialize that idea for you. Therefore when it comes to finding developers and designers, you need to pick someone who has worked in the area before and understands the ins and outs of the genre. Trouble is that with a large number of social network developers out there, it is hard to find one that can create a unique social network that is different from the ones that already exist. Providing an excellent user experience is also important while creating social network design for the target groups. A good UX goes a long way and can keep your customers interested.

Features like creating groups, discussions, webinars, chats and media sharing get more specific with niche social networks and the key to success is to present it in such a way that the users relate to it and can call it their own. Vinfotech not only helps you design and develop a social portal but also brings its own research and expertise to come up with ideas that would improve the overall user experience and make the social network different from the other run-of-the-mills portals.

Vinfotech has developed some great social networks in the past and with years of experience, our social network designers and developers have become specialists in the niche. Education based social networks, sports social networks and activity based social networks and other niche social networks are our pet projects and we have built a number of them in the offices of Vinfotech. If you have an idea for a social network, get in touch with us to shape it into a user-friendly portal.