Sports gaming solution ensure deeper engagement opportunities for iGaming, sports entertainment industries, e-learning, e-commerce & many other industries. Read how.
Gamification drives customer engagement today. Think about cash rewards or discounts in exchange for answering some simple questions or badges, feedbacks, quizzes etc. These are subtle forms of gamification that have always attracted and engaged customers. When you make customers participate and then reward them, they feel happy and are more likely to engage with your brand in the future.
One of the sure-shot ways of successful gamification for any brand is sports gaming today. This is for the simple reason that most online users follow some sport or the other and the most popular sports today are followed by billions of people. So if you wish to tap this audience, it’s a good idea to serve them with sports gaming so win the deeper and longer engagement.
What are the common challenges that e-commerce companies will face in 2019? They are –
# Struggle to get more visibility
# Constant need to serve something new or unique
# Competitive and more informed buyers
# Failure of quality delivery leading to add-on logistics cost (in case of returns)
# Constantly attracting new visitors and converting them into customers
Sports gaming platform can address all these problems efficiently by engaging visitors and customers into competitive games. E-commerce companies can reward these online users with discount coupons of the store, loyalty programs or simply instant rewards. This makes them stay on the website for a longer time.
There are several e-learning platforms today because that’s how today’s customers are acquiring skills. These are some common challenge e-learning companies will face in 2019-
# Need for specific course visibility and advertising
# Competitive and informed learners
# Courses competing with similar courses on the same platform
# Managing feedback's and evolving the platform with user insights
# Engaging existing buyers into taking the full course
A Forbes report states that Global e-learning market would reach to $325 billion by 2025. And e-learners are necessarily online users who like challenges and gaming. What’s interesting is sports gaming offers both leaderboards and competition. As a result, e-learning platforms can easily motivate and engage users through these games.
Gaming and sports entertainment industries are both lucrative as well as rewarding in terms of engagement. Yet, there are some challenges with these industries –
# The need to stand out among a plethora of options
# Better branding and loyalty of fans
# Development and evolution of gaming technology
# Fans’ use of various online platforms for sports engagement
Sports gaming hub platform can solve all these problems in one shot. This is because even the most traditional sports gaming offer deep engagement since they involve users into using their knowledge about sports and gaming. A DFS platform alone offers so many options for users that after getting registered, it’s hard for users to leave a platform.
1. Sports gaming rewards users
Any sports gaming based on popular sports such as football, soccer, cricket or baseball is easily able to attract visitors of e-commerce platforms. These games have rewards which can be in the form of discount or gift vouchers from your e-commerce platform. Upon winning, players can be re-directed to your e-commerce or e-learning or sports website which ultimately leads to retention.
2. Leaderboards and competition
Users like to be challenged and sports gaming provide a great platform for the same. This kind of excitement leads to fun finally taking users to a level of deeper engagement. Also, players interact with each other through chats, comments or collaboration, this further results in discussions about brands or merchandise that you are selling. This is fantastic for e-learning platforms where learners can compete with each other or e-commerce visitors who can interact about products or services.
3. Leads to purchase decisions
The whole point of engagement through sports gaming is leading visitors, potential learners, users or customers to purchase decisions. Often in such platforms, engagement isn’t enough. A user may be following your Instagram account for goods posts of products but may not buy those products necessarily. But through sports gaming, users spend a considerable amount of time on your application and are more likely to buy products from there.
4. Display Ads
You can use display ads of your platform or products on sports gaming platform without paying a third party for the same. It’s like advertising to your potential customers continually without paying any extra advertising costs.
5. More up-selling opportunities
Industries such as e-learning, e-commerce, gaming or sports entertainment often earn a considerable amount of sales from up-selling. But up-selling needs more engagement. This can be easily achieved through sponsored contests on a sports gaming platform. You can also bring in sponsorship which helps you in cross-promotion and the chance to collaborate with other industries and getting wider visibility.
Vinfotech has delivered similar kinds of solutions to brands like Spartan Poker, Junglee Games, Essel group, Arabian Gulf League, Premier Badminton League to name a few. These brands have testified of the transformation in the brand loyalty and following after they built fantasy sports platforms with us. They are so happy with the solutions that they are continuously making the platforms better and better for their customers. If you are someone who is considering a transformation in your business by gamification, give us a call.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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