Fantasy sports apps have provided a way to monetize the mobile gaming market that otherwise struggles to get the revenues ringing. Read how.
As the 2nd highest demographic of mobile gamers, the Indian mobile gaming market seems to be booming. In fact, we might overtake China soon. So are revenues from mobile gaming as promising? Not really.
To put things into perspective, the Indian gaming industry is valued at USD 890 million. Out of this, various sources say that 60% comes from real money gaming with Poker, Rummy taking the lead. Indians don’t want to spend a lot on in-app purchases in mobile games while the ad revenues have not been promising at all because the Indian digital ads market is the only 1/10th of China.
However, in the last few years, the growth of fantasy sports mobile games has proved that Indians like to bet and spend money on a sport they love. Close to 20 million users in India, fantasy sports offer real money tournaments
The cricket-loving demographic in India is largely interested in playing fantasy sports which are considered as ‘game of skill’ as per the Indian law. Other games of skill such as Candy Crush Saga, 8 ball pool, PUBG, and Carom are also quite popular in India.
For starters, there are quite a few Indian leagues that have inspired fans to start playing fantasy sports. Apart from the cricket-focused Indian Premier League, there’s soccer-focused Indian Super League (ISL), Indian Badminton League (IBL) and the Pro Kabaddi League. Guess what? There are fantasy sports mobile apps available for all of these. India’s biggest fantasy sports mobile app is Dream11 that’s claiming to have 6 crore user base that’s playing not only cricket but also basketball, football, and hockey. Then there’s HalaPlay that offers cricket, football and kabaddi. There’s Mobile Premier League that signed up Virat Kohli as their brand ambassador. Then there’s Gaming Monk, Ballebazi, My11Circle and so on.
In addition, some of the fantasy sports app startups have been funded by Alibaba-backed PayTm, Tencent, YouZu, Nazara, Sequoia, and the likes. The reason why despite that mobile revenues have not grown in India, fantasy sports still have a promising future in India is because fantasy sports apps offer users a chance to use their skill or knowledge.
Fantasy sports app Dream11 has the giant share of the domestic fantasy sports market with 90%, according to a joint report by the Indian Federation of Sports Gaming (IFSG) and KPMG. However, its success is bound to inspire other entrepreneurs Sector experts believe its success will inspire more entrepreneurs to invest in fantasy sports apps as a scalable business proposition.
Out of the USD 890 million Indian gaming market, 60% comes from real money gaming with Poker and Rummy taking the lead.
The Public Gambling Act, 1867, section 12 states that – “Nothing in the provisions of this Act contained shall be held to apply to any game of mere skill wherever played.” As a result, fantasy sports fall under the ‘game of skill’ category as against betting and gambling that are yet to acquire legal status. The Supreme Court has further stated that - “competitions in which success is depended on the considerable degree of skill will not come under this category of gambling and even though there is an element of chance, when a game is largely this game of skill, then it will yet be a game of mere skill.”
This has paved a smooth way for entrepreneurs considering to build websites like Dream11 or fantasy sports mobile applications.
There are 60 odd fantasy sports operators in India. Compare this with the future demand of 50 million users, there’s a lot of scope for anyone wishing to create a fantasy sports app like Dream11 or Khiladi11. The law is in favour of fantasy sports and entrepreneurs can offer free and paid games to users who are now adapting to paying for mobile entertainment.
Another reason is the penetration of Internet in the Indian demographic that has more access to free data than ever before. The number of internet users in India is almost 600 million people which makes much room for a large population being introduced to mobile gaming.
Vinfotech is a world leader in creating fantasy sports website & mobile apps for some of the most promising companies around the world. We help startups roll out their MVPs and guide every client in the entire process of product launch. If you are considering to invest in fantasy sports app development, give us a call.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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