The use of gamification technology is an effective tactic for businesses to encourage the sale of their products.
Ever wondered why two people would spend hours doing nothing but moving pieces all across a black and white board while playing chess. The simple answer would be because it is an engaging way to pass time. One can argue that no other activity possesses the knack to engage people in their daily lives quite like games do.
It is this very simple premise that makes the concept of Gamification so relevant and valuable to businesses today. In recent years, thanks to the leaps technology has made, Gamification has found itself playing an increasingly more prominent role in helping both small and large enterprises engage, reward, and retain customers lucrative to them.
Gamification is basically the process of introducing gaming mechanics into a non-gaming application to incite customer engagement and participation. As one of the biggest challenges faced by companies today is largely associated with engagement, Gamification can prove to be an effective way for businesses to overcome this challenge.
It is an extremely efficient tool to help businesses promote themselves and convey their message at the same time. A wide variety of Gamification tactics such as implementation of ranking lists, score systems, and competitions are now being used to successfully attract new clients and keep them engaged with the brand.
If recent studies are to be believed, then the Gamification industry that stood at $2 Billion in 2015 is expected to reach $32 billion by the year 2025. Moreover, over 93% of marketers believe Gamification to be an excellent tool to help them accomplish their goals.
Many big names such as Verizon Wireless and Volkswagen have successfully implemented Gamification to reduce website bounce rates, increase customer awareness and dramatically boost their revenues. Suffice to say, Gamification works like a charm and can do wonders for your business.
Bringing much-needed attention to one’s brand has always been the most frustrating aspect of running a business. Despite using a slew of popularly established marketing tactics, businesses can still find themselves deprived of new customers while bleeding money on costly advertisements and other promotional strategies.
There are three major reasons why depending on typical marketing strategies isn’t enough anymore:
You would be well advised to acknowledge that you are not the only one vying for customer attention. In fact, you have competition from other businesses dealing in similar products and services as you.
Access to a wide variety of products and services has never been as easier as it is today. This has naturally increased expectations customers have with regard to quality of service. A customer will immediately move to your competitors if their expectations aren’t met.
Managers today employ the same tactics that have been used and are still being used since the turn of the decade. This sheer lack of creativity in finding new ways to engage with clients has made building solid relationships with them nearly impossible.
Fortunately, Gamification can be the ideal solution for all of the above challenges. It is after all an innovative way to build intrigue around your brand among prospects.
As we’ve mentioned before, it is incredibly tricky to attract customers to your business and even more difficult to keep them engaged. If implemented efficiently, Gamification can be effective in solving this issue without hassle
As such, here are a few ways by which Gamification can help boost Customer Engagement
With Gamification, you can constantly reward your prospects with bonuses, badges, and a high score on leaderboards. You can also encourage them to post a positive review by offering free merchandise and discounts. This helps imbue a sense of loyalty into your customers. The respect you shower them with will eventually turn them into loyal advocates for your brand, thus bringing fresh prospects to it consistently.
A loyal customer, who feels persistently rewarded by your brand, will inadvertently share his achievements online on popular social media platforms. This allows you to tap into a pool of new prospects without having to invest heavily in time and cost-consuming marketing strategies. To put it simply, you get to reach out to potential new customers online without spending heavily on social media advertisements.
Gamification basically transforms your entire marketing strategy into one big competition. Customers who win in these competitions get rewarded and move a level up. These gaming mechanics keep your customers engaged, and motivated enough to explore your website and check out the products/ services it harbors.
As gamification encourages a rewarded customer to share his earned spoils online, it triggers a community reaction that can be fruitful for your business. By posting and sharing stuff about your business online, you get access to important customer data that can be valuable to your enterprise. Gamification is the best way to generate accurate results as you can depend on the analytical report you harness from such data to boost the performance of your business.
There are a plethora of effective gamification mechanics one can use to serve their intended interest. The following are some of the most prominent mechanics being used by companies today:
Consider a scenario wherein you visit a site of your interest and are instantly greeted with a Spin-A-Wheel game that grants you the gift of a 15% discount. Wouldn’t the offer motivate you to complete your order on the site?
Games like these that reward their players instantly are a major draw for customers. It is the most effective way to drastically boost user engagement of your site while reducing bounce rates.
Intuitive leaderboards allow you to tap into the competitive nature of your customers. With leaderboards, players can engage in competition, set goals, track their progression, and compare their progress with other users.
Leaderboards can be used to keep your customers engaged, and have been implemented successfully across a diverse spectrum of fields such as sports, sales, and video games to encourage consistent productivity.
Gamers love overcoming a challenge. If you’ve played a sport or indulged in video games, then you know what we are talking about. You need to spice things up by increasing the difficulty of the ensuing game gradually in order to keep the player engaged.
You do not want to assault your customers with a redundant and bland task that hardly spells a challenge. If a user finds a particular task boring, then you risk losing them entirely. So it is only rational to keep your customers entertained with a task that evolves as the user progresses.
Rewarding your users is essential to make their experiences with your games more satisfying and motivating. Rewards are the best way to keep your customers engaged. You can reward your users for their accomplishments with special bonuses, prize money, in-game currency, and more. Needless to say, rewards are a great way to encourage your users to keep coming back for more.
It is also fruitful to notify your users of the challenges and pending goals they have yet to surpass or accomplish respectively. You can do so by implementing progress bars and badges that comprehensively convey the story of a player’s progression. This can inculcate a sense of anxiety and tension among your users with regards to an unfinished task, thus encouraging them to come back to finish what they’ve started.
In many wonderful ways, Gamification has proven to be nothing short of a blessing for businesses, especially small enterprises that struggle with customer engagement. Gamification taps into humanity’s innate desire for excitement and allows businesses to use this temperament to their advantage. As such, Gamification is one of the best ways to improve customer engagement, boost your revenues, and scale your business to new heights.
If you too seek to gamify your business, then look no further than Vinfotech, a real-money game development company that has helped many companies realize their desired goals. We possess the experience, insight, and resources needed to help integrate state-of-the-art gamification mechanics that are guaranteed to provide an engaging experience to your customers.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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