In a span of two years, Indian fantasy sports industry has witnessed an astronomical growth. What led to this growth?
If Playzo or Dream11 have not flooded your emails with offers of winning big in fantasy IPL, the cricket fan in you must take offense. While fantasy sports is growing steadily in India, it is already a multi-billion dollar industry in the US, Europe and other parts of Southeast Asia.
India’s own industry body Indian Federation of Sports Gaming (IFSG) and AC Nielsen’s report claim that the user base worldwide will cross 100 million by 2020. What’s more striking about India is the pace of growth of fantasy sports. Only two years ago in India, there were 2 million fantasy sports users who are now 20 million.
There are several factors that have led to the growth of fantasy sports in India.
One major factor is its ever-growing internet population. India is only behind China in the world with 460 million internet users. As per Internet And Mobile Association of India (IAMAI), there will be 500 million internet users in India by June 2018.
Urban working professionals in India have been growing. There are 295 million urban people who use Internet. This population has now better access to both internet and disposable income. Being internet and sports savvy, this population is contributing significantly into the growth of fantasy sports.
India’s love for cricket is undivided yet more sports fans are watching and have access to watching other sports such as football and basketball. Apart from fantasy cricket, theses fans indulge in playing fantasy football, basketball etc.
The credit of this definitely goes to the Indian Premier League (IPL) focussed around cricket. However, India now has its own football league – the Indian Super League. In addition, there is Pro Kabaddi League, Hockey India League, Premier Badminton League, I-League among other state-sponsored or run sports leagues. IPL already has fantasy IPL games, now ISL and PKL are also offering fantasy games in their segments.
Since India now has its own federation - Indian Federation of Sports Gaming (IFSG), there has been a growing awareness about the legality of fantasy sports in India. Fantasy sports operators easily offer paid and cash-based games to their users. Fantasy sports in India is considered a ‘game of skill’ and hence is legal.
Only two years ago in India, there were 2 million fantasy sports users who are now 20 million.
There are an approximately 143 million women internet users in India. Women are now drawn to watching online sports, thanks to the performance of Women’s Indian cricket team in the last world cup. Ever since, the team has won the ICC championships in South Africa and the series in 2018 already. Jhulan Goswami with her 200 ODI wickets postage stamp, Mithali Raj and Harman Preet Kaur with their batting and captaincy records are already household names among women fans. This is a nascent but growing market of Indian women online consumers waiting to claim their share of fantasy games in India.
From just a handful to 60 operators, the fantasy sports market has grown exponentially. Yet, there’s a lot of gap in the market considering the growing and demanding user base in India. For world’s 2nd most populated and 2nd largest internet populated country, 60 operators cannot meet the demand. In terms of great UI and UX and a platform offering various Indian sports leagues, there’s much room for more businesses and players.
Vinfotech has developed a formidable number and variety of fantasy sports website & mobile applications in the last eight years. PlayZo and Khiladi11– both fantasy cricket platforms – have been massively successful with thousands of users showing love for them. If you are an Indian startup or enterprise looking to create a profitable fantasy sports business, give us a call.
Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.
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