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The top 3 things brands should know for engaging Indians

What to know the three things Indians are crazy about? Politics, cricket, and films. Read how you can use these to engage your customers.

The everyday life of an Indian is made up of Cricket, Bollywood, and Politics. We can’t deny Breaking Bad and Netflix have a massive following, but for the major chunk of the Indian population anything Cricket, Bollywood, and Politics is entertainment. With the surge in internet penetration, India is becoming a force to reckon within the digital world. India is home to the second-largest internet user-base in the world, behind China, with nearly 65 crore people having access to the web. That also means, there is a significant other half which is digital-data-poor & most of them are living in the rural areas. According to Statista India had about 525.3 million Internet users in the year 2019, the figure was projected to grow to over 660 million users by 2023, indicating a big market potential in internet services.

So, how does this large Indian audience spend their time on the web? Indians prefer watching videos, playing online games or engaging with educational content in their leisure time. They mostly prefer interacting with the online content on their mobile phones.

Indian internet users: Video watchers and online gamers

- As per a report by Nokia’s annual Mobile Broadband India Traffic Index (MBIT), Indian smartphone users on an average spend 70 minutes per day watching videos. Amid coronavirus pandemic, there has been a surge of 11% making it to 236 minutes on video streaming. (Source: A joint report by BARC India & Nielsen)

- Viewing time for television has increased by over 70 billion minutes in India with average daily viewers growing by 32 million, and each of the 592 million viewers watching TV daily for 3 hours 51 minutes. (Source: A joint report by BARC India & Nielsen)

According to a report by Google-KPMG, the online gaming segment will be at $1.1 billion by 2021. India comes among the top five mobile gaming markets in the world and is said to have more than 628 million gamers by 2021. And with the COVID-19 lockdown, the online gaming market in India is witnessing a skyrocketing increase in user engagement.

The above statistics showcase the tremendous potential of Indian internet users and how this market is ready to embrace good online content centered around subjects that are most important to the population.

1) Engage internet users and gamers

With close to 600 million internet users, brands must target the demographic that can help them engage users & can become brand advocates for offline buyers. The online users are experimental and are always keen on trying out different things on the internet – be it videos or games.

2) Focus on cricket, Bollywood, and politics

India loves everything related to Cricket, Bollywood, and Politics. In India, the top 10 followed twitter accounts belong to Politicians, Bollywood celebrities and cricketers. Bollywood is the 2nd most-watched topic on YouTube after educational videos. At the same time, every millennial follows at least one account from the above on an average. Apart from the social following, live sports events like the Indian Premier League (IPL) being the hottest property in cricket, never fails to engage and entertain the cricket fans of the world. In view of the above, brands should focus and build their promotional strategies around these three genres to win at all levels.

Go for a mobile-first strategy

A majority of internet users are mobile-only users, they don’t necessarily have laptops or computers. This is the new-age India that swears by smartphones. In 2018, 390.9 million people accessed the internet through their mobile phones across India. It was estimated that by 2023, there would be over 500 million mobile phone internet users. Indian brands and companies that wish to achieve deep customer engagement must follow “Mobile-first” as their mantra. They can create greater customer experiences through mobile applications and online engagement platforms.

Gamification platforms focused on cricket, films, and politics

From collecting points or badges with a loyalty program, running from imaginary zombies within an app, or completing your LinkedIn profile just to reach that all-star 100 percent, we all have experienced gamification in our digital interactions. While we may not notice it, gamification has grown significantly in the past few years. The market was valued at $6.8 billion in 2018 and will grow a projected 32 percent to $40 billion by 2024. Gamification mechanics with the flavor of politics, cricket, and films- when combined on one online platform, will have the power to attract, sustain and engage users for the long term.

Benefits of Three-in-One customer engagement platform

 Our gaming solutions help brands elevate user engagement, enhance awareness & boost ROI.

Better visibility

The platform offers a plethora of opportunities of winning, losing and trying again. This is a great chance for your brand to be noticed and remembered. With gamification, the loyalty program becomes more fun, engaging and rewarding – delivering an uplift in customer participation and customer retention whilst also deepening and enriching customer data.

Unlimited upselling

The proper set-up of rewards can enable efficient upselling/cross-selling. The customer engagement allows in-depth consumer profiling (e.g. identifying that a consumer prefers music questions, engages in challenges with mobile content rewards), which can be leveraged for rewards and ultimately enhance sales.

Better retention

People love being rewarded, whether it’s in points, discounts, or merchandise. Game mechanics make shoppers believe that the more they shop, the more they stand to gain. Once a certain number of points have been earned, they can be redeemed for discounts or virtual cash to spend at the store. The above possibilities help your customers become attached to your products or services. Chances are they will come back for more.

Here’s how you can do it –

1) Fantasy games

You can start with an online fantasy sports software solution which would be a combination of fantasy cricket app development, political fantasy software, and fantasy gaming on Bollywood movies. This platform can offer fantasy games around these three where users can play these games, win cash prizes or merchandise while the brand that built the platform can engage in the promotion of its own products or services to these users. You can offer daily or season-long games.

2) Prediction and quizzes

Some of the world’s biggest viral content websites such as Buzzfeed or Trendsworthy use predictions and quizzes to keep visitors on their websites. New independent game types like Quiz and Open Predictions can be offered to the users wherein they can test their knowledge in the field of sports, politics, science or Bollywood. These are some of the top trends online where users get to challenge themselves and get rewarded in exchange for answering questions, taking guesses and quizzes. Your customer engagement platform can offer interesting quizzes around Politics, Bollywood or Prediction questions around major events & trends to retain users.

Open Predictor is a prediction game, where an user has to simply predict the outcome of future events to win.

3) Legal hassle-free platform

If brands choose to offer free games on such a platform, they are free from any legal restrictions or processes. They can simply offer a free platform where people earn money or gifts related to certain brands. You can offer gift vouchers to shop, discount coupons upon winning or digital currency or digital wallets to be used to purchase your products or services.

Vinfotech can help you build a killer user engagement platform

Vinfotech is the world’s leading fantasy sports app development company delivering best-in-class user experiences to the end customers. We have built gaming solutions for politics, music, movies, stocks, e-sports with a never-seen-before branding on gaming apps. We believe anything under the sun can be gamified and gaming platforms are the solution for customer engagement. We can help you create authentic, meaningful and long term connections with your users through digital experiences.

IN A NUTSHELL
  • India is the second largest online market in the world
  • Indian gamers account for one-tenth of the world
  • Indians spend a considerable amount of time online
  • Fans of cricket, Bollywood and political leaders are always looking for thrills

About Vinfotech

Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.

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