Market research
We did a thorough market research on the Mexican demographic acquiring data about the industry and the available options. Our planning phase involved collecting client’s ideas and thoughts ensuring that our blueprint was aimed at solving problem in hand and represented the client’s vision completely.
Engaging with users
Our user demographic profiles focused on Mexico. Our surveys on these users helped us identify gaps in the market and understand preferences of users in terms of public and private leagues, customizable commissioner leagues etc.
Business assessment document
We consolidated our findings and accommodated the vision of the client in the application in a detailed document.
Creative workshop with client
We began with understanding Carlos’ goals in the project and his various expectations. Since he is an LFA committee member, our team learnt much about the games and how together we could engage a demographic that loves LFA.
Wireframing
Maximo Avance was to be a traditional season-long NFL and LFA platform in Mexico, so we focused into creating wireframes that would easily give the client a quick visualization of the app. And sure enough, Carlos approved them quickly so we could start work immediately.
UI design
Our UI and UX focused on the preferences that we had collected during our user profile study so we could make the app the way users would be most comfortable in using.
Front-end development
Our experience in creating fantasy sports applications helped us to execute the project faster. A thorough quality analysis ensured the app was absolutely in sync with user preferences.
Development
Our developers were given the feedback of some seasoned fantasy sports players along with a constant feedback from the client as the former engaged into the development of Maximo Avance.
Testing
We didn’t take much time in testing the beta version while the final was launched immediately after taking some more feedback from potential users.
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